How to apply for the Anniversary logotype
The official joint logotype is available for use by organizations and other groups planning activities related to the anniversary year, after approval by the respective Embassy. The logotype may not be used without written permission.
The logotype will be used in both countries for events related to the 150th anniversary. The official logotype is designed using the colors of the Japanese and Swedish national flags as warp and weft, symbolizing the ties of friendship that the two countries have woven over the past 150 years. The graphic designer is Mr. Akihiko Sawada from the company Bold Graphic in Tokyo.
The logotype is available in color and in black/white and can be used both digitally and in print. The size can be adjusted according to needs. It may not be used without written permission.
The following guidelines have been agreed for the use of the anniversary logotype:
Organizations/groups planning events in Japan during the anniversary year, and who want to apply for permission to use the logotype, please contact the Embassy of Sweden in Tokyo, see below. For events taking place in Sweden, please contact the Japanese Embassy in Stockholm.
Please send the two requested documents to the below e-mail address (you are not required to send the original letter by post). Other documents that you may want to submit (such as brochures or other information materials) can be attached to the e-mail as long as they do not exceed 3MB. Attachments that are too large should be sent by regular post the below address.
Please send the requested information per e-mail to the below address. The signed letter can be scanned and submitted as an attachment to the e-mail (you are not required to send the original letter by post). Other documents that you may want to submit (such as brochures or other information materials) can be attached to the e-mail if possible and not too large in size. Large files (>3MB) should be sent by normal post to the below address.
We need your application no later than four weeks before you would like to start using the logotype. After we have received your application, we will review the information and send you a response by e-mail as soon as possible. The logotype data will be submitted to you digitally or according to separate agreement. Applications are not returned.